[KX0340N] Global Business 4/E   
定價 : NT$ 1,550
特價 : NT$ 1,473

Table of Contents:

Part I: LAYING FOUNDATIONS.

  • 1. Globalizing Business.

  • 2. Understanding Formal Institutions: Politics, Laws, and Economics.

  • 3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms.

  • 4. Leveraging Resources and Capabilities.

Part II: ACQUIRING TOOLS.

  • 5. Trading Internationally.

  • 6. Investing Abroad Directly.

  • 7. Dealing With Foreign Exchange.

  • 8. Capitalizing on Global and Regional Integration.

Part III: STRATEGIZING AROUND THE GLOBE.

  • 9. Growing and Internationalizing the Entrepreneurial Firm.

  • 10. Entering Foreign Markets.

  • 11. Managing Global Competitive Dynamics.

  • 12. Making Alliances and Acquisitions Work.

  • 13. Strategizing, Structuring, and Learning Around the World.

Part IV: BUILDING FUNCTIONAL EXCELLENCE.

  • 14. Competing on Marketing and Supply Chain Management.

  • 15. Managing Human Resources Globally.

  • 16. Financing and Governing the Corporation Globally.

  • 17. Managing Corporate Social Responsibility Globally.

 本書其它內容…

作(編/譯)者 : PENG 出版年份 : 2017
ISBN : 9789000025305 書號 : KX0340N
幾色 : 4 規格 : 平裝
發行公司 : CENGAGE 英文書名中譯 : 國際企業
版次 : 4E 頁數 : 644